Branding + Innovation

I thrive on launching multichannel marketing programs to increase brand awareness, grow share of voice, acquire diverse new audiences and deliver an exceptional customer experience wherever the customer shops.

My strategy is a test and learn approach, constantly analyzing data, and pivoting as needed to optimize performance. Fun fact: Site visitors who interacted with editorial content and CGC on davidsbridal.com converted at 2X higher rate.

Collaborating with a variety of teams is my passion. Building strong partnerships with internal and external teams is a key component to creating highly engaging and successful campaigns. 

My mission is to ensure all channels reflect consistent brand messaging that balances inspirational and promotional content across all product categories. 

In addition to retail marketing, I have enjoyed consulting and freelance work in a variety of industries, from higher education and nonprofits to executive coaching and small businesses, to fashion and home furnishing solutions. 

Beyond marketing and communications, my experience also includes change management and organizational leadership. I built strong relationships with stores, IT, organic social media, paid marketing, SEO, influencers and media, call centers, operations, merchandising, PR, HR, legal and creative teams to produce digital transformation tools with a positive ROI.